URSUS is the Latin word for ‘bear’. The brand name emphasizes the Nordic heritage of the original formula. In the early 20th century, URSUS Vodka was produced by a traditional Icelandic family of bootleggers. At that time, alcohol distillation was prohibited in Iceland. Nevertheless, they succeeded in perfecting their recipe. In the early 1990s, the URSUS Vodka Company in the Netherlands obtained the original URSUS Vodka recipe from its Icelandic owners and introduced the drink to a broader market. The subtle sweetness of sloe berries results in a delicate, very mixable vodka drink. Enjoy URSUS Roter straight, on the rocks or mixed in your favourite soft drinks or juices. - Notes partially sourced from Ursus Vodka.